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Aurora Award Winner
Written by Litte Dalsgaard - tirsdag, 27 november 2007
The work of WizArts Inc. wins prestigious award


Last week the 37th annual Aurora Awards show was held. The Aurora award is the oldest Danish advertising award, organized by the largest Danish newspaper, ’Jyllandsposten’. It is an award for creative advertising divided into six categories, and more than 200 ads from 140 campaigns entered the competition. The winner in the category ’non-commercial ads’ was Uncle Grey, with the Tarzan ad for WWF. WizArts Inc. is responsible for the actual compositing of the image - an advanced compositing of about 20 different images, merged into one seamless image, consisting of multiple layers. To see the WWF ad, Click here.


The chairman of the Aurora panel committee, Bjarke Stemann, explained the choice of the WWF ad as follows: »The advert for WWF does it all. It communicates what the problem is, spot on – it is nicely done, and furthermore, it has that element of insanity which makes you remember it. It ads humor to a serious matter, whilst maintaining the severity of the issue.« (http://epn.dk/kommunikation/salg_marketing/article1170211.ece)

A great, big congratulations goes from WizArts Inc. to Uncle for creative thinking and winning the prestigious Aurora award.

For more information see http://www1.jp.dk/aurora/1_aurora.html


 
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